baidu myths

3 Common Baidu SEO Myths Explained

Last Updated on March 27, 2024

When it comes to working on SEO in China, it’s often an exercise in smoke and mirrors. There’s a lot of misinformation floating around which can make ranking within Baidu an even more daunting task than it already is. If you checked out our guide to getting started with Baidu SEO, you already have an idea of what the first steps are. This time around, we’re going to help bust some myths you might’ve heard.

 

Myth 1: “We’ve already optimized our site and are ranking well”

Good for you! But just like Google and other search engines, rankings are always changing and algorithms are constantly being improved. So never assume that your rankings will be maintained without ongoing efforts. This can be said for nearly any search engine actually, and Baidu is no different on this front.

Not only are algorithms evolving, so is consumer behavior. We’ve talked about user intent in our last article, so you’re probably familiar that search engines are better able to understand the purpose of a search and serve results accordingly. This is something you should be optimizing for.

Think of the last thing you bought online. Unless it’s something you regularly purchase or have owned before, you’re probably going to do your due diligence and do your research; i.e, the pre-purchase phase.

 

Myth 2: Do I need to host my site in China with a .cn domain?

We mentioned the benefits of having a mainland-hosted website with a .cn or .com domain, but just to clear things up, it’s not completely necessary. Focusing on having Chinese copy on your site is much more important than having a mainland-hosted or .cn website.

However, it’s definitely helpful to have your site hosted in China for a plethora of reasons (increased site speed being one of them), there are countless foreign-hosted websites with .com extensions that rank well within Baidu search.

While it’s not do-or-die, we still recommend hosting your site within China as site speed is a huge factor for user experience and increased page load times lead to an increased bounce rate which leads to…well you know, a drop in rankings.

 

Myth 3: Baidu SEO is just like optimizing for Google

This isn’t completely incorrect. If you’re used to working within the Google-sphere, about 90% of the tactics and efforts you’re used to will carry over to Baidu. While Baidu might think similarly to Google, it’s simply not nearly as sophisticated. While Google has moved away from placing importance on things like Meta Title Keywords and Meta Descriptions, Baidu still likes to see keywords within the titles, descriptions, and copy.

While on the subject of copy, it’s been found that Baidu especially favors fresh, updated content even more than Google. We’ve also noticed that Baidu tends to rank homepages more often whereas Google tends to rank internal pages better related to the keyword you’re searching for. From a user-experience (and long-tail search) perspective, Google is the key winner here…but that’s not what we’re here to discuss right now…

We touched on it a couple weeks ago, but if you missed the post, backlinks are of the essence for ranking well in Baidu.

The biggest difference between Google SEO and Baidu SEO isn’t necessarily the on-site tactics or SEO theory, it’s more about understanding the Chinese web and their unique ecosystem. Using classic search tactics will get you most of the way there, but who ever strives to be mediocre? To really drive organic traffic you’ll need to have a holistic knowledge of the Chinese internet, social media and the differences between Chinese and western web users.

 

Takeaways

While these are certainly not all the myths floating around about Baidu SEO, they’re a few of the most common we’re accustomed to hearing. While myth-busting is important, it’s more beneficial to take the time to understand how Baidu works in order to best position your strategy. Understanding your client’s needs along with the reach and scale of Baidu will make your initiatives that much more impactful. If you’re able to harness the power of Baidu, you and your clients can gain access to the largest e-commerce network in the world.

\"baidu

 

YOU MAY ALSO LIKE

  • best c2c sites
  • kol search
  • best search engine in china
  • wechat marketing hong kong
  • china social media platforms
  • baidubaike
  • hk seo
  • wechat stats
  • wechat mini program

Our Services

  • Baidu SEO
  • Baidu SEM Campaigns
  • Wechat & Weibo Marketing
  • Chinese Content Marketing
  • KOL Marketing
  • Social CRM
  • Wechat Store
  • Web Design & Development

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

Get our latest news

Scroll to Top

玻璃钢生产厂家台州玻璃钢景观雕塑厂家直销吉安玻璃钢坐凳厂家直销宜昌玻璃钢天花吊顶哪家好唐山玻璃钢制品定做陕西玻璃钢机械外壳制作桂林玻璃钢花槽哪家好吉林玻璃钢制品批发儋州不锈钢花盆多少钱菏泽不锈钢雕塑批发珠海玻璃钢机械外壳公司濮阳不锈钢花盆定做哈密不锈钢家具徐州不锈钢雕塑生产厂家北京玻璃钢垃圾桶制作梅州玻璃钢装饰造型批发南宁玻璃钢花箱生产厂家珠海玻璃钢设备外壳大连商场美陈厂朝阳玻璃钢树池坐凳哪家好安庆玻璃钢摆件南昌玻璃钢浮雕多少钱江门玻璃钢花钵生产厂家清远玻璃钢树池厂郑州不锈钢花盆价格许昌玻璃钢花箱批发安庆玻璃钢前台多少钱济宁玻璃钢公仔雕塑多少钱平凉玻璃钢装饰造型加工商丘玻璃钢摆件公司周口玻璃钢花池制造香港通过《维护国家安全条例》两大学生合买彩票中奖一人不认账让美丽中国“从细节出发”19岁小伙救下5人后溺亡 多方发声卫健委通报少年有偿捐血浆16次猝死汪小菲曝离婚始末何赛飞追着代拍打雅江山火三名扑火人员牺牲系谣言男子被猫抓伤后确诊“猫抓病”周杰伦一审败诉网易中国拥有亿元资产的家庭达13.3万户315晚会后胖东来又人满为患了高校汽车撞人致3死16伤 司机系学生张家界的山上“长”满了韩国人?张立群任西安交通大学校长手机成瘾是影响睡眠质量重要因素网友洛杉矶偶遇贾玲“重生之我在北大当嫡校长”单亲妈妈陷入热恋 14岁儿子报警倪萍分享减重40斤方法杨倩无缘巴黎奥运考生莫言也上北大硕士复试名单了许家印被限制高消费奥巴马现身唐宁街 黑色着装引猜测专访95后高颜值猪保姆男孩8年未见母亲被告知被遗忘七年后宇文玥被薅头发捞上岸郑州一火锅店爆改成麻辣烫店西双版纳热带植物园回应蜉蝣大爆发沉迷短剧的人就像掉进了杀猪盘当地回应沈阳致3死车祸车主疑毒驾开除党籍5年后 原水城县长再被查凯特王妃现身!外出购物视频曝光初中生遭15人围殴自卫刺伤3人判无罪事业单位女子向同事水杯投不明物质男子被流浪猫绊倒 投喂者赔24万外国人感慨凌晨的中国很安全路边卖淀粉肠阿姨主动出示声明书胖东来员工每周单休无小长假王树国卸任西安交大校长 师生送别小米汽车超级工厂正式揭幕黑马情侣提车了妈妈回应孩子在校撞护栏坠楼校方回应护栏损坏小学生课间坠楼房客欠租失踪 房东直发愁专家建议不必谈骨泥色变老人退休金被冒领16年 金额超20万西藏招商引资投资者子女可当地高考特朗普无法缴纳4.54亿美元罚金浙江一高校内汽车冲撞行人 多人受伤

玻璃钢生产厂家 XML地图 TXT地图 虚拟主机 SEO 网站制作 网站优化